Nike's marketing strategy

Review of the project

2005-05-03T07:46:00.000-07:00

After publishing posts during 7 weeks, our school project is now over. This project was very innovative. I find interesting the idea of creating a web page on a precise marketing topic. Moreover, we had the opportunity of chosing the subject, which was very rewarding.

First of all, I learnt a lot of information about the sponsorship of Nike from my blog.
But a blog has to be updated regurlarly. That's the major difficulty: you have to organise yourself and to publish posts as soon as possible. If a blog always contains new posts, people will often visit it.
I think that this project is a good idea because it allows students to develop topics they're familiar with. It can also help students who are not familiar with Internet too.

To conclude, I think that this project has to be continued but it would be better if all students post more comments on blogs.

I hope you enjoyed my blog !!!

Jérôme

A miracle shot for everybody

2005-04-22T07:32:00.000-07:00

A miracle shot for everybody
Originally uploaded by jerome76110.

After his five-year endorsment in 2000 with Nike for $100 million, Tiger Woods was the world highest paid athlete in 2004. For its next ad campaign, Nike will use the image of the golfer and its miracle shot at the 16th hole of the US Masters last week. The shot would suggest Tiger Woods is worth every cent. You can watch the video here. You easily understand why Tiger Woods is smiling....

The domination of Nike

2005-04-10T06:47:00.000-07:00

The domination of Nike
Originally uploaded by jerome76110.

For the first time in history, Nike has become last year the first equipments supplier for football. Nike, with 32% of marketshare, has taken the first place to Adidas thanks to partnerships with prestigious teams like Arsenal and Manchester and famous players like Henry, Ronaldo, Figo and Roberto Carlos. Just remember that Nike was only the 7th brand on the market after the World Cup 1994.

The target of Nike in Europe: Football

2005-04-01T06:15:00.000-08:00

The target of Nike in Europe: Football
Originally uploaded by jerome76110.

In Europe, the most famous sport is Football. Nike seems to have understand it. That's why expensive contracts have been signed with great Football clubs like Arsenal, Juventus, F.C. Barcelone, PSG... For example, in 2000 a $550 million contract for 13 years has been signed between Nike and the English club of Manchester United.

LeBron James: the future

2005-03-24T08:04:00.000-08:00

LeBron James: the future
Originally uploaded by jerome76110.

He was only 17 and he was still in high school but Nike offered him a $90 million contract over 7 years. Why? Because in only two years Lebron James has become one of the best NBA players and now everybody see him as the new Michael Jordan. When Jordan signed in 1984 a shoe contract with Nike, it was "only" for $2.5 million over five years. It shows how much Nike believes in LeBron James...

Michael Jordan: the beginning

2005-03-17T06:55:00.000-08:00

Michael Jordan: the beginning
Originally uploaded by jerome76110.

During the 90's, Nike became the number one brand in Basketball thanks to one player: Michael Jordan. The best player of all times allowed Nike to become what it is nowadays. From this partnership is born a brand called Jumpman23. Even if Jordan is today retired, this brand still sells millions of products all around the world.

PSG-Metz

2005-03-10T23:58:00.000-08:00

PSG-Metz
Originally uploaded by jerome76110.

This is a picture of the supporters of Paris Saint Germain taken in "Le parc des princes" in 2001.

Welcome to my blog

2005-03-04T09:24:00.000-08:00

Hello, My name is Jerome, I'm a 21 years old student at the Normandy Business School in France. This blog is a part of our english lesson and its subject has to deal with marketing. That's why I chose to study the marketing strategy of Nike. I'm very keen on sport and I hope to work later in the marketing department of a sport company. With this blog, I'll try to publish relevant and recent articles about Nike.
I hope that you'll enjoy my blog and post comments on it.
Thanks you.